Just like its characteristic bubbles, a “hangover-free” branded prosecco is rising to the surface of wine sales — sort of.
German supermarket chain Lidl will debut its Organic Prosecco Spumante October 12, marketing the organic formula as less likely to induce the characteristic prosecco hangover after a night of imbibing. The white wine’s supposed unicorn ability to ward off prosecco hangovers hinges on its composition — Organic Prosecco Spumante will contain fewer sulphites than other brands of prosecco.
Lidl’s Master of Wine, Richard Bampfield, explains that the ear splitting headache from which one suffers the morning after an evening of indulgence is frequently a matter of high sulphite preservative content — sulphites are used in many wines to preserve the beverages for extended periods.
“Generally, organic wine producers use a lower level of sulphites in the production process, which means they are less likely to contribute to hangovers,” Bampfield notes. Sulphite sensitivity is often the culprit among those that live to regret their wine consumption in the morning. While harmless, some people are simply more sensitive to sulphites than others, leading to more intense hangovers for those with the sensitivity. As such, wine producers are required to apply a warning label to their bottles when the sulfite content surpasses a certain level.
While Lidl’s Organic Prosecco Spumante might not be the end of prosecco related hangovers, filling one’s glass to the top to give the brand a shot wouldn’t be the worst thing to do.