808 day (August 8) has become quite a bit of a phenomenon and this year we saw a couple of fun things emerge from it, including two new Puma sneaker drops. Despite the sneakers being sick, our favourite thing to come out of the day this year would have to have been BR 808.
A collaboration of filmmakers and brewers got together to make this American style 7% IPA with a Japanese kick (get it?) They put out a pretty next level video with it as well, suggesting that it has been infused with sounds from the drum machine at various points of creation.
Check out the video below and read more about the BR-808 here and tell us what you think!