Beatport has spent 2017 working to ensure that its genre categories correctly reflect the music displayed under them. The company has introduced four new categories over the course of the year and is closing out 2017 with a fifth: Afro house.
The addition of this new genre reflects the organic instrumentation and African rhythms influencing the modern house music scene, pioneered by South African artists like Black Coffee and Culoe De Song.
In a press release, Beatport chief product officer Terry Weerasinghe says the Afro house sound is “stronger than ever” on dance floors around the world.
“We’ve focused this year on building the best possible store experience for DJs, which makes it the right time to add this thriving genre to Beatport,” Weerasinghe says. “In order to do it right, we’ve collaborated closely with the labels and artists at the forefront of the movement. Our dedicated team will curate the best Afro house tracks every week, and spotlight the artists you need to know about.”
The Afro house page is live on Beatport now and can be found here.