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  • Introducing Alpha - Australia's first All Female & LGBTQI Booking Agency


    Nordic-By-Nature
    • Category: News, Interview

    OzClubbers Feature Article - Alpha Agency

     

    alpha logo.png

     

    In this weeks Feature Article, OzClubbers is proud to introduce Alpha Agency - Australia's first all female & LGBTQI+ Booking Agency.

     

    Alpha is the brainchild of a female music industry worker who had not only faced adversity as a woman in music herself, but also saw the struggles her female talent had faced over the years. During the recent Bigsound Festival in Brisbane I spent an evening with Kailei to find out more about her new venture. We ate tempura eggplant and between sake shots chatted candidly about being a woman in the music industry and her mission to support, empower and navigate a positive and successful career for women in music.

     

    Tell us a little about yourself, Kailei?

    I’m a booking agent originally from Sydney who quit her job and moved to Melbourne on a whim in May, then started a business three months later. And here we are!

     

    How’d you get into the music industry?
    I decided I was going to work in music when I was fifteen years old, so I studied Music Industry Business as soon as I finished my HSC. From there it was a lot of internships, free work, ‘blood, sweat and tears’ until I finally got my first full time job in the industry and kept on growing from there. It’s been a long journey and a lot of hard work, so it’s nice to be here doing something I really believe in which will hopefully help a lot of people along the way.

     

    What experience do you have?

    I’ve been an agent, promoter, artist manager, merchandise manager, event manager and publicist; so it’s shaped me into an allrounder which put me in a great position to start the business. I used to think I needed to be a specialist in one area of the industry but soon realised the value in having really solid experience in a number of sectors.

     

    Why'd you decide to make Alpha all female and LGBTQI+?

    Alpha stemmed from my personal experiences as a woman in music and also from seeing first-hand the constant challenges and feelings of defeat my female talent encountered over the years. I want to be able to navigate safe, positive and successful careers for people in music who don’t feel properly represented because of their gender, sexuality or ethnicity.

     

    Can someone that doesn’t identify within these areas sign with you?

    Yes of course. I’m currently speaking with a band who are fronted by a female vocalist with the other band members being straight, cis-males; however their music is about gender, sexuality and other ideologies that align with Alpha’s. We’re here to support anyone fighting the good fight with us through their music and influence!

     

    Other than the fact that you’ll be all female and LGBTQI+ inclusive, what sets you apart as a agency/booking agent?

    As an agent, I really understand the needs of female talent and form solid bonds with my artists which in turn brings out the most creative, successful and collaborative work. I also specialise and focus heavily in the corporate events and the brand sponsorship space which is a really important nut to crack for an artist.

     

    When are you launching and have you got anything special planned?

    Alpha is officially launched but we’re looking at throwing a party in summer to showcase our amazing talent roster and wet the agency’s head. It would be wrong not to!

     

    Are their any collaborators you’d like to mention (that'll be involved with Alpha)?

    I’ve collaborated with some wonderful, creative women for the launch of Alpha. A core ethos of the business is to outsource female freelancers for services such as web development, design, photography, publicity and marketing to open up more jobs for women in creative industries. So far I’ve worked with Angie Young, Xposed Media (publicity); Annie Walter, Annie Walter Design (logo); Kate Carmen, Rabble Rouse Creative (website and branding), Renee Peterson (copywriting) and Alex Drewniak (photography).

     

    Can you tell us about who you have signed? What sort or artists/genres can we expect to see coming out of Alpha?

    So far the roster includes (in alphabetical order) Ayebatonye, Feline, Rosie Kate, Sara T, Stacie Fields and Stara spanning in genres from Techno, to UK Garage, Drum & Bass, House, R&B and Dancehall.

     

    Tell us about you plan to work with charities?

    Working as an agent has an immediate impact on your artists but I sat scratching my head a few months ago wondering what other contribution I was making not only to music but the community. Alpha will continuously work with a number of charities and associations for a range of social issues in Australia, as well as those that our roster of talent hold dear to them and would like to support.

     

    Any thoughts on the state of the music scene in Melbourne or Australia that you’d like to add?

    Melbourne’s music scene is as strong as ever which is a big part of why I moved here from Sydney earlier this year. There are gigs on every night of the week, in all genres, all venues, all parts of Melbourne; it’s great and there’s such a solid music community down here. Needless to say, the lockout laws have really affected Sydney nightlife and it’s sad to watch so many iconic venues in Kings Cross and on Oxford Street shut down over the last few years when those places were my home and where my love of electronic music really solidified.

     

    What’s your No 1 piece of advice for an artist that’s tossing up signing with an agent or going it alone?

    Make sure that if you’re signing to an agency you’re signing because of the agent and not because of the status of the agency. You could sign to the best agency in the world but if your agent isn’t on the same page with your vision and the dedication to your act, it could potentially set you back further than when you were representing yourself. In terms of time to find an agent; you’ll know. Your bookings will be too much to manage solo and you’ll need someone to be repping you so that you can focus on making and/or playing music!

     

    Alpha Kailei.png

     

    How can people get in contact with you?

     

    You can contact us here (https://alphabookingagency.com/contact) or join the conversation on our socials!

     

    Website: https://alphabookingagency.com/

    Facebook: https://www.facebook.com/alphabookingagency

    Instagram: https://www.instagram.com/alphabookingagencyau/

     
    Want a taste of Alpha talent? Check out Ayebatonye's Yours & Owls set from the weekend:
     

    Edited by Nordic-By-Nature

    • Like 1



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      By AdamMadd
      Alpha Booking Agency is Australia's first all female and LGBTQI+ inclusive booking agency, run by female agents with the mission to support, empower and navigate a positive and successful career for women in music.  
       
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      "Our goal is to see social change, not only for women in music, but for women in Australia and globally." – Kailei Ginman
       
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      About Kailei Ginman ‘Alpha Booking Agency’ Founder & Director
      Kailei’s calling into the Australian music industry originated in 2007, unfolding inside the walls of an artist management company with a roster nurturing remarkable Australian talent including: Evermore, Lisa Mitchell and Operator Please.
       
      Armed with a plethora of skills, Kailei then went into a diverse range of roles within the music industry working as a booking agent and promoter with Platinum One Entertainment, a publicist and radio plugger with Shake Appeal, a merchandise-marketing manager with Araca Australia and most recently as a booking agent with Ministry of Sound, harnessing her talents in corporate event bookings and brand partnerships for her roster of over 80 electronic acts.
       
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      In 2016, Kailei’s own personal mission, goals and experience as a female in the music industry, ignited the idea of the need for a female-focused agency because her musical roster was filled will an extraordinary tribe of female talent.  It was through this moment in time when Kailei conceptualized and launched ‘Alpha Booking Agency’ with the mission to nurture successful careers with longevity plus to understand and protect the needs of women in touring especially for the female talent Kailei represented.
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      For more info, go to:
      IG - https://www.instagram.com/alphabookingagencyau 
      FB - https://www.facebook.com/alphabookingagency 
      W - http://alphabookingagency.com 
       
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