The entertainment stakes continue to rise for the 2018 Melbourne Cup Carnival, with one of the world’s biggest dance music festival brands, Ultra Australia, to join Flemington’s iconic Birdcage Enclosure.
The Ultra Australia marquee will feature on the front row of the Birdcage on both AAMI Victoria Derby Day, Saturday 3 November and Seppelt Wines Stakes Day, Saturday 10 November.
Victoria Racing Club (VRC) Chief Executive Officer Neil Wilson said the Club was pleased to welcome Ultra Australia to its impressive stable of invitation-only marquees: “This is the first time a music and festival brand has featured in the Birdcage and we’re delighted to have Ultra Australia add to the party atmosphere at Australia’s biggest party, Cup Week.”
The marquee, themed by Ultra, will feature some of the hottest Australian and international DJs, celebrities, fashionistas and music lovers. Travis Grech from Ultra Australia said it will be a taste of the Ultra Australia Music Festival to be held at Flemington Racecourse in February next year: “Ultra Australia is very excited about having our very own facility inside the Birdcage during the Melbourne Cup Carnival. We will be launching the Ultra Australia Music Festival in style with our own decor, theming and entertainment to create a dance music festival atmosphere trackside,” Mr Grech said.
The VRC lifts the Melbourne Cup Carnival curtain on AAMI Victoria Derby Day on 3 November, followed by Lexus Melbourne Cup Day on Tuesday 6 November, Kennedy Oaks Day on Thursday 8 November and Seppelt Wines Stakes Day on Saturday 10 November.
Tickets and hospitality packages can be purchased from flemington.com.au. @FlemingtonVRC @UltraAustralia #MelbCupCarnival #UltraAustralia
The full-scale Ultra Australia event will take place in Melbourne at Flemington Racecourse – 23rd February 2019 and Sydney at Parramatta – 24 February 2019 - http://www.ultraaustralia.com.
About Ultra Music Festival:
Ultra Music Festival is an annual outdoor electronic music festival that takes place during March in the city of Miami, Florida. The festival was founded in 1999 by Russell Faibisch and Alex Omes and is named after the 1997 Depeche Mode album, Ultra. Ultra Music Festival is held in Downtown Miami at Bayfront Park. It was a one-day festival from 1999 to 2006, then grew into a two-day weekend event from 2007 to 2010. Since 2011, Ultra has taken place across three days (Friday through Sunday) during the month of March. In 2012, a record attendance of 155,000 people attended the festival. In 2013, for the first time in Ultra’s history, the festival took place across two consecutive weekends welcoming a combined attendance of 330,000 people. In 2014, the festival returned to its original one weekend format, selling out pre-sale tickets in under five minutes. The most recent edition of Ultra, in 2017, welcomed 165,000 people to the festival. As of 2016, Ultra Music Festival is home to seven stages that span the picturesque Bayfront Park which include the Main Stage, the Live stage, the MegaStructure, the Worldwide stage, the UMF Radio stage, the Resistance stage, and the Oasis stage. Other Ultra Worldwide festivals and events take place across the world in locations like: Cape Town & Johannesburg, South Africa; Seoul, Korea; Singapore, Singapore; Tokyo, Japan; Hvar and Split, Croatia; Mexico City, Mexico; Rio de Janeiro, Brazil; Bogotá, Colombia; and many other destinations. At the end of Ultra Music Festival 2017, it added two more countries: India and Australia. The twentieth edition of Ultra Music Festival took place March 23–25, 2018.
About the Victoria Racing Club and Melbourne Cup Carnival
Host of the Melbourne Cup Carnival, the Victoria Racing Club at Flemington was founded in 1864 and is the world’s largest member-based racing club, with more than 30,000 members. Regarded as the world’s most vibrant racing event, the Melbourne Cup Carnival is a uniquely Australian celebration of sport, fashion, food and wine and culture, attracting more than 310,000 racegoers to Flemington Racecourse over four magical racedays each year and injecting more than $444 million into the Victorian economy. The jewel in the Melbourne Cup Carnival crown is the Lexus Melbourne Cup, a 3200m Group 1 staying race, one of the world’s richest, offering $7.3 million in prize money and held on the first Tuesday in November.
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